A New Gender Era

The Hellenic League for Human Rights and the Gender Alliance are pleased to introduce the digital campaign #a_new_gender_era.

The campaign’s two videos were crafted by the team behind the “A New Gender Era” project, led by director Alexis Koukias-Pantelis. The primary goal is to deconstruct prevailing gender stereotypes.

Leveraging the power of cinematic language, the campaign features two young individuals who creatively engage with the stereotypes surrounding them. They humorously and contemporarily deconstruct these stereotypes, encouraging viewers to remove them from their lives.