“Things that we do not see” – Invisible representations and social performances of gender stereotypes, discrimination, and violence in all areas of life.
The seminars aimed to inform, sensitize, and empower media and advertisement professionals with specialized knowledge, skills, and methodological tools to critically address gender issues in contemporary society. Topics included gender stereotypes, discrimination, gender-based violence, sexism, misogyny, toxic masculinity, domestic violence, femicide and more.
The seminars were designed to deconstruct gender stereotypes and promote accurate and inclusive gender representation in the media by giving participants the opportunity to realize and reflect on how gender stereotypes construct within us – unconsciously and invisibly – an entire pyramid of sexism, misogyny, gender toxicity, and violence. Furthermore, the goal was to invite participants to take actions (towards both themselves and society) to reconstruct this psychosocial structure.
They focused on professionals in media and advertisement, highlighting the media’s influential role, especially among youth. The goal was to teach participants how to build a gender-sensitive approach in their work.
The six seminars were conducted online to maximize participation and reach decentralized areas in Greece. The seminars included professionals from across the country, including rural areas with limited access to gender equality education. Networking among participants was observed, particularly among students seeking support for academic projects.
The project is considered a success with high interest and participation, which underlines the need for further education and empowerment of the community in the field of gender equality. Media professionals showed less interest and personal involvement in gender issues compared to educators and children’s actors.